The Magazine: Overview for Advertisers

Circulation

Subscriptions

Rates

Mechanical Requirements

Design Services

Closing Dates

Terms and Conditions

Effective Summer, 1999

The Magazine:

Everyone affiliated with Solimar magazine: our readers, our writers, the artists who contribute to our magazine, the stars who's stories we write about and even you, our advertisers, all agree that Solimar is the place to be! Everyone is excited! We reach people on a deep level and give personalized care to each and every advertiser we come into contact with. We help you present your advertisement in the best possible way. When you advertise with Solimar you are reaching a targeted market of Middle America, a market hungry for products which help carry them into the new millennium. Our magazine covers every aspect of living from gardening and food to spiritual trends from travel to education - we cover it all! We are a lifestyle magazine eager to help you promote your product. Why wait? Call today and join a growing magazine with unlimited potential.

Circulation:

As of Summer 1999, circulation will be over 50,000 through subscriptions, newsstand and bookstore sales.

Subscriptions:

$18.00 per year

Single copy $4.95

Solimar is published quarterly by Solimar, Inc.

Advertising Rates:

4-Color

Full

2/3

1/2

1/3

1/6

1x

$3,000

$2,500

$2,100

$1,750

$1,450

2x

$2,700

$2,200

$1,890

$1,575

$1,305

3x

$2,550

$2,125

$1,785

$1,488

$1,233

4x

$2,400

$2,000

$1,680

$1,400

$1,160

B&W

Full

2/3

1/2

1/3

1/6

1x

$2,000

$1,650

$1,400

$1,150

$950

2x

$1,800

$1,485

$1,260

$1,035

$855

3x

$1,700

$1,403

$1,190

$978

$808

4x

$1,600

$1,320

$1,120

$920

$760

Special Positions (4-Color)*

4-Color

Cover 2

Cover 3

Cover 4

1x

$3,600

$3,300

$4,000

2x

$3,240

$2,970

$3,600

3x

$2,805

$2,805

$3,400

4x

$2,640

$2,640

$3,200

* Requests for special placement are at the Publishers discretion and subject to a 10% increase in price. Special placements are not guaranteed.

15% discount for accredited agencies

Mechanical Requirements:

Full (bleed) 8 1/8 x 10 3/4

Full (no bleed) 7 1/8 x 9 3/4

2/3 4 5/8 x 9 3/4

1/2 7 1/8 x 4 3/4

1/3 square 4 5/8 x 4 3/4

1/3 vertical 2 7/32 x 9 3/4

1/6 2 7/32 x 4 3/4

Ads provided digitally preferred.

Media: Mac Zip or Jaz

Applications: Quark 4.0, Photoshop 4.0, Illustrator 7.0

Image resolution: 300dpi @ 100%

Include all fonts and attached files.

Provide color hardcopy of final layout.

Label disk with client name and return address.

Design Services:

Production on your ad can be done by Solimar for a fee of $95.00/hour, with a two hour minimum. You can see samples of our work on this site on the Solimar Advertising Design page. Please contact Kerri Becker at 925-284-1213 for more information.

1999-2000 Closing Dates:

Autumnal Equinox

Issue Date: September 23, 1999

Space Close: June 17, 1999

Materials Due: July 1, 1999

Winter Solstice

Issue Date: December 22, 1999

Space Close: September 17, 1999

Materials Due: October 1, 1999

Vernal Equinox

Issue Date: March 21, 2000

Space Close: December 19, 1999

Materials Due: January 4, 2000

Summer Solstice

Issue Date: June 22, 2000

Space Close: April 17, 2000

Materials Due: May 1, 2000

All deadlines 5:00pm

Terms and Conditions:

Contents of all advertisements are subject to the approval of the Solimar publisher. Publisher reserves the right to reject or cancel any advertisement or space reservation at any time without cause. Publisher reserves the right to insert the word "advertisement" above or below any copy.

Advertisements are accepted upon the representation that advertiser and its agency have the rights to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold Publisher harmless against any expense or loss by reason of any claims arising out of publication.

Rates are subject to change upon notice from Publisher. Cancellations of space reservations in whole or part by the advertiser will result in and adjustment of the rate (short-rate) based on the past and subsequent insertions to reflect actual space used at the earned frequency rate.

Advertisements not received by material closing date will not be entitled to the privilege of OK or revision by the advertiser or its agency.

Publisher is not liable for delays in delivery in the event of fire, flood, insurrection, riot, explosion, embargo, strikes, labor or material shortage, action by any governmental entity, transportation interruption of any kind, work slowdown, or any condition beyond the control of Publisher affecting production or delivery.

Advertisers and advertising agencies and advertising agencies agree to be responsible for payment to Publisher for all space purchased under this rate card.

Disclaimers are not permitted. Advertisers and advertising agency agree to reimburse Publisher for its attorney's fees and costs in collecting any unpaid charge.

Publisher shall not be liable for any costs or damages if for any reason publisher fails to publish an advertisement. Publisher's liability for any error will not exceed the cost of the space occupied by the error.