The Strategic Attraction PlanTM

As seen in the book "Attracting Perfect Customers"

by Stacey Hall and Jan Brogniez

The Strategic Attraction PlanTM (SAP) is a simple 4-part process that empowers you to attract perfect customers and relationships. Using the SAP we can literally put our order out to the universe for whatever we desire to attract, and thus become a magical magnet for the life of our dreams. I use the SAP to guide entrepreneurs in creating a Magical Marketing Plan that reflects their true passions, Branding from the Heart that expresses your mission in a way that promotes everything you're up to, and Wildly Attractive Websites that spread the word to the world and inspire your perfect customers to take desired actions.

Step one for all of these is to create your Strategic Attraction PlanTM.

Below I outline the SAP with some of my own variations gleaned from my own work with clients and some simple instructions on how to use it. The recording to the left of our first Magical Marketing Seminar includes a lesson on the SAP that you may want to review after reading the instructions below.

INSTRUCTIONS:

Take a blank piece of paper 8.5" x 11" and fold in half. Now you have a 4-sided piece of paper. Below are the questions to put on each side. (You can also do this in a journal, on a computer file, or on a napkin!)

I am concentrating here on attracting perfect customers, but you can attract any relationship you desire using this plan. Just insert the relationship you are attracting (business partners, vendors, employees, life partner, family member, etc) where I have "customers." Use this to attract new qualities from people who are already in your life, including yourself!

SIDE 1: WHO AM I ATTRACTING?
What are the qualities, characteristics
and attributes of my perfect customers?

SIDE 2: WHO AM I?
What makes me and my perfect customers tick?

SIDE 3: WHAT DO I DESIRE?
What do I want my perfect customers to expect of me?

SIDE 4: WHO AM I BEING?
What am I improving to become more
attractive to my perfect customers?

NOW start filling in your answers under each question. Think about what you want and use positive language. (ie instead of "my perfect customer doesn't blame me when things don't go right" say "my perfect customer takes responsibility for their own experience of life")

Side 1: is a long laundry-type list. Everything you can think of that you like in people you work with/for goes there. This is meant to help you begin aligning with the kind of people you want in your business and your life.

Side 2: is a short statement of what your true inner calling is. This is also the true inner calling of your perfect customers. Branding from the Heart begins here: When you are authentic to your true passion and joyfully sharing your soul's calling, then you are ready to attract your heart's desire.

Side 3: is all about what you WANT to offer, not what you should offer. These are the services, ways of being, types of products you are offering. This is also a list of the goals and aspirations you have in your life, and a statement of your boundaries. Ultimately the question here is what do you really desire in life, what do you love to do and want people to pay you for. What do you dream of doing? Your Magical Marketing Plan will be an enjoyable part of your life when you integrate it into what you love to do.

Side 4: is all about the realm of who you are becoming... who you want to be. TIP: take all the items on Side 3 that aren't fully realized 100% yet and put these on Side 4. Everything on Side 4 will appear first on Side 3. Look at these items now and ask yourself,
"Who would I have to be to attract this?"

Personalized Strategic Attraction Coaching

Law of Attraction and Marketing Tele-Intensives

Free Recording
1 hour free Magical Marketing Seminar held on Jan. 9, 2007
including a lesson on The Strategic Attraction PlanTM