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Branding From the Heart
6-Week Intensive
April-May 2007
Resources and Recording Page

Course Leader:
Julia Stege

(707) 823-3316
inquiry@graphicgirlz.com

CLASS DATES:
Class 1: Thursday, May 31st, 2007
Class 2: Thursday, June 7th, 2007
Class 3: Thursday, June 14th, 2007
Class 4: Thursday, June 21st, 2007
Class 5: Thursday, June 28th, 2007
Class 6: Thursday, July 5th, 2007

CLASS DURATION: 1.5 HOURS

Yahoo Group Email:
Post message: bfh_group1@yahoogroups.com


Subscribe: bfh_group1-subscribe@yahoogroups.com


Session Recordings:


Class 1:
Thursday, May 31st, 2007


MP3 File
 

Class 2:
Thursday, June 7th, 2007
 


MP3 File
 

Class 3:
Thursday, June 14th, 2007


MP3 File
 

Class 4:
Thursday, June 21st, 2007


MP3 File

Class 5:
Thursday, June 28th, 2007


MP3 File

Class 6:
Thursday, July 5th, 2007


MP3 File

 

Yahoo Group Web Page: http://finance.groups.yahoo.com/group/bfh_group1/

Download Bonus Report
"Six Tips for Thrifty Self-Marketing"

NEW: Create Your Own Mind Movie and Attract the Life of Your Dreams! I just found this program through a Bob Proctor/The Secret mailing... This guy has a system to make your own attraction movie that you watch daily to attract your dreams. This is a great way to get into alignment with what you desire! SO COOL and the program is easy to learn, plus you can earn money by sharing it with others. Check it out!

Course Outline and Assignments

In this and all Magical Marketing Intensives, we use The Strategic Attraction Plan TM with my own customized variations. To see the plan questions, see my Strategic Attraction Plan page

Branding From the Heart:
Develop the words and images that will portray your true purpose and allow those who are seeking you to recognize you when they find you!
Tap into your core purpose to develop your own authentic brand to promote all your offerings seamlessly. Whether you will ultimately hire a designer to help you with your final brand, or if you are going to create it yourself, this 6-part class will guide you in processes to ensure that your brand is authentically you and expresses your purpose brilliantly and authentically.

Session I: The Attraction Plan: An Authentic Approach to Marketing Learn a new approach to marketing that eliminates competition and allows you to shine in your own unique way. Start attracting your perfect customers immediately by mastering the Law of Attraction.

Sess I Home Play Assignments:

1) join the yahoo group.

Subscribe: bfh_group1-subscribe@yahoogroups.com

2) Share on the yahoo group the following:

Your name...
What makes you tick...
What are your businesses/projects...
Who are you attracting ...

3) Have FUN!

Session II: What Makes You Tick? Projecting Your Purpose Begin to share the fire of your purpose with others and see how what makes you tick is at the core of all you offer, and it is also what draws your perfect customers to you.

Sess II Homeplay Assignment: Create a first draft of your 30 second 'elevator speech' that reflects your tick and your main offerings. Share with the Yahoo group.

Session III: Magical Words Create a 30-second speech that expresses your purpose and inspires your perfect customers to take desired actions.

Sess III Homeplay Assignment: Begin to find and/or create imagery to reflect your tick. We will explore several excercises and processes to help us visualize and create the imagery that expresses our tick.

Some Options:

Collage of magazine pictures: select color swatches, patterns, images, symbols, words and fonts that appeal to you and create a collage

Collage of your own photographs: go out and photograph imagery that inspires you and expresses your tick. Create a collage on paper or in Photoshop or any paint program...

Mind Movie: Play with the mind movie software (only $27 --learn more) and create a movie that expresses your tick and your offerings...

Drawing or Painting: Don't worry if you are or aren't as good as Picasso... Paint or Draw your tick... use a crayon... tap into your inner child... or paint the pure expression of your heart

The point is be creative and vulnerable and authentic. This is what we love about you, your true self. It's OK if you're shy, or if you're bold... We're on the cutting edge ... transforming our lives through our marketing.

Session IV: Picture This: What images express your purpose the best? Learn excercises that draw out your unique look and help you visually express your purpose to others.

Session IV Homeplay Assignments:

1) continue refining your Attraction Plan and watching what's showing up. Ask, "What am I attracting? What's perfect for me? And most importantly, what makes me tick?"

2) Continue to muse over what makes you tick and how it relates to your offerings. Refine your 30-second speech

3) Doodle, collage or somehow visually represent the imagery that came to you in this session meditation.

4) Begin thinking about how you would express your tick in a tagline and bring your ideas to the next class to develop them further.

Session V: Your "Tick" Tagline: What words express your purpose the best? Transform your "Tick" statement into a tagline that encompasses everything you offer.

Session V Homeplay Assignments:

See how your attraction plan, your tick, your offering, your 30 second speech, your tagline and your image all fit together as the beginning of your brand. Come to the last class prepared to share how it's all coming together for you!

Session VI: Branding from the Heart Bring the pieces together in a cohesive brand image.

CONGRATULATIONS ON ALL YOUR GREAT WORK! (I MEAN PLAY!) YOU DID IT.